SYS.06 — BRAND SYSTEM / V.2.0

The instrument,
documented.

Every value on this page is load-bearing. Where a decision is not covered here, take the quieter option — that is the rule, not a fallback.

01 Doctrine

Four rules. They govern every ambiguous decision, and they outrank taste.

  1. Silence is the luxury

    80%+ of any viewport is empty or field. Density is what everyone else does.

  2. Metadata as ornament

    The only decoration permitted is real information — coordinates, indices, versions — set in mono.

  3. One Pulse per surface

    The accent appears exactly once per viewport. A second instance is a bug. On field surfaces it is emitted by the simulation and printed only on the mark — see 08.

  4. The shear belongs to the logo

    Never shear photography, headlines, or panels. One signature device, used once.

02 Palette

Four values and a hairline. There is no secondary palette, and no tints beyond the opacities listed.

Obsidian#0E0F12 Page ground, panel fill at 60%
Vapor#F2F3F5 Primary text, rules, the wordmark
Pulse#6E56F8 Emitted by the field; printed only on the mark. See 08
Steel#767E8C Mono metadata, secondary text
TokenValueApplied to
--hairrgba(242,243,245,0.08)Every border and divider, 1px
--hair-strongrgba(242,243,245,0.15)Hairline buttons only
--grid-linergba(242,243,245,0.04)The two vertical grid rules
selectionrgba(110,86,248,0.25)Text selection
veil0 1px 12px rgba(14,15,18,0.6)Text over the field. Nothing heavier

03 The mark

Two copies of the wordmark, each clipped to one half, offset in opposite directions with a Pulse seam on the join. Aligned is before; sheared is after. It never snaps back — that is the whole argument of the brand, executed in geometry.

PROGRESS 0 — ALIGNED ZYRN ZYRN
PROGRESS 1 — SHEARED ZYRN ZYRN
MONOGRAM
PropertyLaw
OffsetExactly 10% of font-size (0.1em). Never more.
DirectionTop half moves left, bottom half moves right. Always.
SeamscaleX(progress), 2px, Pulse, 12px overhang each side.
Tracking0.06em, weight 500, uppercase.
TriggerBoth marks shear together, 300ms after load. One beat, one component — the nav mark and the hero mark are never in different states.
LatchOne-way. Reaching progress 1 is permanent for the session.
Reduced motionRender statically at progress 1.

04 Type

Two families, four weights total. No third typeface, ever.

DISPLAY — SPACE GROTESK 400 / clamp(48px, 6.5vw, 72px) / -0.01em

Built once. Runs itself.

LEDE — SPACE GROTESK 400 / clamp(18px, 1.4vw, 20px) / 1.65

Zyrn builds the operating core of modern firms.

BODY — SPACE GROTESK 400 / 15px / 1.65 / 70% Vapor

From org chart to inference layer, measured and versioned.

METADATA — IBM PLEX MONO 400 / 11px / 0.16em / UPPER / STEEL

SYS.02 — INTELLIGENCE LAYER / AMM 31.95°N / 35.93°E

05 Motion law

Motion is scroll-driven. Nothing loops, nothing autoplays, and nothing moves that the reader did not move themselves.

SystemValueReads as
Scrub smoothing1 − e^(−5·dt)Mass and machinery, not UI
Reveal700ms cubic-bezier(.22,1,.36,1)Machined into place
Reveal clipinset(0 0 18% 0) → 0Cut, not floated
Shear650ms cubic-bezier(.83,0,.17,1)A mechanism throwing
UI transitions300msResponsive, unremarkable
Parallaxscale 1 → 1.04Subliminal push-in
Shear rangefirst 220px of scrollThe opening gesture

05b The glitch

A transmission artefact on a signal that is already sheared. It never un-shears anything: every layer is applied to a wrapper or to a throwaway clone, so the latched halves underneath are untouched by definition.

LayerBehaviour
Jolttranslate ±6px, skew ±1.6°, steps(1)
Chromatext-shadow split, Pulse / #33C9DE, up to 5px
Slices2 cloned ghosts, clip-path bands, ±11px
Scan2px Pulse line + 1px cyan line, opposed
Burst300ms full / 130ms micro (42% of fires)
Schedule1.8–5.2s gaps; 62% double, 22% triple
Reduced motionno glitch at all

A fixed interval reads as a metronome, which is the opposite of a glitch. Real artefacts cluster: mostly quiet, then two or three in quick succession. Each mark keeps its own randomised schedule, and marks that are off screen never fire.

06 Voice

Declarative, specific, and short. The brand does not sell; it states terms.

WRITE
  • “It installs the system and stays until it runs.”
  • “Every engagement opens on a number.”
  • “Four engagements a quarter. The constraint is deliberate.”
  • Real figures, indices, and dates as ornament.
NEVER
  • Exclamation marks, or any superlative.
  • “Cutting-edge”, “revolutionary”, “seamless”, “unlock”.
  • Claims of outcomes the index cannot show.
  • Faces, stock portraits, or team photography.

07 Layout

RuleValue
Horizontal gutterclamp(20px, 4vw, 48px)
Section padding110px top / 56–64px bottom
Section heightmin 100svh
Grid rules33.333% and 66.666%, hidden below md
Panelradius 8px, 1px hairline, obsidian 60%, blur 2px
Button radius4px
Scene beat30vh after the hero, 18vh thereafter

08 The field

SYS.07. A 90,000-point GPU simulation is the bed on every surface of the site. It is not footage, and there is no asset behind it — the page renders its own subject. Full spec in docs/spec-presence-field.md.

Ramp

Four stops, exposed as shader uniforms. The shipped ramp is vivid: it puts a green-teal at the cold end so the field travels through hue, not only through luminance. Pulse remains the anchor and the dominant stop. If the field reads flat, move the breakpoints, never the hues.

EMITTED, NEVER PRINTED. THE TWO COLD STOPS EXIST ONLY AS LIGHT IN THE SIMULATION — NO DOM ELEMENT, ON ANY PAGE, MAY USE THEM AS INK.

The strict in-palette ramp — Steel #767E8C → Pulse → Pulse-lifted #A99BFF → Vapor — is still available and is one word per page: initField({ ramp: 'strict' }). It reads as a luminance ramp rather than a hue ramp: quieter, and closer to the original doctrine.

States

StateShapeWhat it says
S1 FIELDTilted 4-arm log spiral The organization as found. Structure exists, but it is emergent.
S2 DISPERSEScattered box, dimmed Entropy. The same parts, no system.
S3 CORERippling torus The engineered operating loop. Closed, continuous, breathing.
S4 RELEASESparse drifting slab Self-calibrating. It holds without the field driving it.

Each surface runs its own program over these four states, and its own tilt and spin, so moving between pages reads as one instrument changing channels. The landing page runs all four across SYS.01–05; each service page runs two.

Departures

The field required three amendments to the rules above. They are in force on every surface except this one.